Effective communication is pivotal in fostering trust, enhancing transparency, and ensuring accountability within tax administrations. The ability of tax administrations to disseminate timely, accurate, and accessible information can significantly influence taxpayer compliance, public perception, and institutional growth. Recognising this, the West African Tax Administration Forum (WATAF) has consistently emphasised the need for robust communication frameworks within member tax administrations.
For WATAF, country correspondents serve as the link between tax authorities, some in-country stakeholders and the Secretariat, while for the tax authorities, the Heads of Corporate Communications serve as the critical link between tax authorities, stakeholders, and the public. Both are referred to as focal persons. Their roles are integral to shaping narratives, managing stakeholder relationships, and projecting the institutional values of tax administrations. However, varying levels of capacity and exposure to global best practices in communications have posed challenges to the uniformity and effectiveness of messaging in the region.
To address these gaps, WATAF is organising a two-day conference and training programme in Abuja, Nigeria. The event aims to equip focal persons with the skills, tools, and strategies necessary to drive effective communication and corporate development across West African tax administrations.
Register
Views Today : 18
Total views : 28425
